Why one robot has three prices: store, reseller and landed cost
Open the index and you will notice that many robots carry a price range, not a price. That is deliberate. The same machine is sold through different channels at different numbers, and the gap is often bigger than the discount any negotiation would win you.
Three prices, one robot
1. The manufacturer’s store price. This is the floor. The Unitree H2 lists at $29,900 on the maker’s international store, but as of mid-2026 it was out of stock. A floor you cannot buy at is a headline, not a quote.
2. The reseller price. US resellers list the same H2 from $40,900, and the EDU edition from $68,900. That is roughly 37% above the store figure for the base unit. You are paying for stock on the shelf, local support and, often, import handling.
3. The landed price. AgiBot’s X2 is a clean example: $24,240 on the company’s own global store, quoted in USD. Shipping is quoted separately at roughly $500–$3,000 depending on destination, and customs duties and taxes are the buyer’s responsibility. On a robot this size, that can add a meaningful percentage to the sticker.
Version spreads are the other half
A range can also mean different products under one name. The Unitree G1 starts at $13,500 for the base 23-DoF configuration, but the SDK-enabled EDU versions run $43,900–$73,900 across 12 variants. The base G1 is not programmable, so for a lab the cheap number is irrelevant. The Go2 works the same way: Air at $1,600, EDU configurations up to $19,430.
The R1 adds a regional twist. Unitree cut its China-market starting price to 29,900 CNY (about $4,150) in June 2026, while global AliExpress listings run $4,900–$5,900 and US-fulfilled listings are higher still.
How to read a range
- Match the version first. Check whether you need SDK access before looking at any price.
- Treat the store floor as conditional. Confirm stock and the shipping destination.
- Add freight, duties and tax to any China-direct quote before comparing it with a US reseller.
- Price the support. A reseller premium buys a local contact; whether that is worth 30–40% depends on your fleet size.
Larger orders are where this changes: factory sourcing can remove the reseller layer entirely, which is the gap our sourcing service is built around. For the full list of what each model costs and whether it is actually on sale, see humanoid robots for sale and the Unitree price guide.